The Counterfeiting Crisis

Counterfeiting has become a global epidemic, with fake goods generating between $1.7 trillion to $4.5 trillion annually, surpassing drug and human trafficking. In 2019 alone, counterfeit trade accounted for 2.5% of global trade, severely impacting industries and consumers.

High-Risk Products

These counterfeit products pose serious health and safety risks to consumers and undermine brand integrity.

The Economic Impact

Counterfeit goods affect industries worldwide, including:

  • Apparel & Accessories: 18%
  • Footwear: 14%
  • Electronics: 10%
  • Pharmaceuticals: 7%

 

Despite efforts, many current anti-counterfeiting solutions are easily duplicated or impractical for industries like FMCG, leaving brands and consumers vulnerable.

Current Anti-Counterfeiting Solutions: Limitations

  • Authentico (Italy)
  • Responsible Gold (UK)
  • Let's Verify (India)
  • Laava (Australia)
  • SGNT (USA)

Current anti-counterfeiting technologies like barcodes and simple QR codes are easily duplicated. Solutions such as blockchain and RFID are impractical for industries like FMCG. Many measures lack complexity and provide minimal security, while others fail to offer real-time verification, delaying detection and increasing vulnerability to counterfeiting.

Moreover all these solutions provide one standard visual product for the entire SKU and NOT for each and every piece that comes out of the production line.

Why Current Solutions Fail

  • Barcodes and QR codes can be copied.
  • Blockchain is costly and not scalable.
  • RFID tags only detect tampering but don’t guarantee authenticity.
  • Holograms and other products provide one single design for the entire product

The Need for Innovation

The global market for anti-counterfeiting solutions is projected to grow to USD 189.9 billion by 2026, signaling an urgent need for more reliable, scalable solutions.

ScansifAi offers a game-changing approach to combat counterfeiting with non-fungible, AI-driven labels that provide real-time authentication, GPS-enabled alerts, and security measures that cannot be duplicated.

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